// Featured Speakers //

Julian Bond

Detroit Medical Center

Julian Bond is social media/marketing manager for the Detroit Medical Center, where he helps lead social media efforts and outreach. These efforts include helping develop the DMC Blog, DMC Social Media home site, and managing the individual Twitter, Facebook, YouTube and Flickr sites for the entire Detroit Medical Center hospital system. Previously, Bond worked for the Detroit Free Press as a summer apprentice, was chosen for the Associated Press Diverse Voices journalism program, and was a head feature writer for the University of Michigan – Dearborn college newspaper.

Linda Dulye

Dulye & Co.

Linda Dulye is president and founder of Dulye & Co., is an internationally recognized change leader and IABC All Star-rated speaker. After leadership roles with General Electric, AlliedSignal and Duracell, Dulye founded Dulye & Co. in 1998. She and her team have created award-winning programs in engagement, leadership development, internal communications and measurement. Her groundbreaking Spectator-Free Workplace™ helps change-challenged organizations reach their full potential by applying continuous process improvement techniques to communication and engagement practices. The approach has delivered impressive results for Lockheed Martin, Tyco, ThermoFisher Scientific, Rolls Royce, Cardinal Health and other admired global companies.

Kevin Budelmann & Yang Kim

Peopledesign

Like all good designers, Kevin Budelmann and Yang Kim are problem solvers. They’re other things, too – business strategists, brand consultants, thought leaders, award winners, authors – but it starts with problem-solving design. They both began their careers at Herman Miller, a company that built its legacy on improving people’s lives through design. In 1996, they co-founded Peopledesign, an experience design firm based in Grand Rapids, Michigan. Today, Budelmann and Kim lead a 25-person team focused on helping clients transform their companies and their industries by conceiving and producing innovative customer experiences.

Carol Kinsey Goman

Kinsey Consulting Services

Carol Kinsey Goman, Ph.D. is an executive coach and international keynote speaker at corporate, government, and association events. She’s the author of eleven books on leadership, change management, creativity and communication including her newest book, “THE SILENT LANGUAGE OF LEADERS: How Body Language Can Help – or Hurt – How You Lead.” Goman is an expert contributor for The Washington Post’s “On Leadership” column, a leadership blogger on Forbes.com, a business body language columnist for “the Market” magazine, and an HR columnist for Troy Media. For more information, visit her websites at www.CKG.com and www.SilentLanguageOfLeaders.com.

Chris Chambers

Prescient Digital Media

Chris Chambers, vice president at Prescient Digital Media, is based in Toronto. He has been a sales & marketing executive and business development consultant for over 25 years. He has specific experience developing and executing strategies, guiding organizations to improve their business operations. He has held senior management positions at both large and small corporations helping reengineer or reinvigorate operations and providing expertise on a variety of enterprise infrastructure challenges.
Chris has worked with many prominent clients across North America and Europe, including Sears, Dell, Gillette, Chicago Mercantile Exchange, SickKids Hospital, Canadian Tire and more.

Cynthia Martinez

Royal Caribbean

Cynthia Martinez is the manager of Global Corporate Communications for Royal Caribbean Cruises Ltd., a global cruise vacation company that operates five major cruise brands. While at Royal Caribbean, Martinez has provided communications guidance and counsel during crisis situations involving issues such as: environmental, litigations, health and medical, weather, accidents and alleged crimes. Most recently, Martinez led Royal Caribbean’s overall national and international communication strategy for the company’s return to Haiti after the earthquake.

George Zimmermann

Travel Michigan

George Zimmermann became the vice president for Travel Michigan at the Michigan Economic Development Corporation in October 2001. During his tenure at the MEDC, Travel Michigan created and launched the award-winning Pure Michigan branding campaign, and michigan.org has become America’s most popular state tourism website. Prior to joining Travel Michigan, Zimmermann served as Ohio’s Tourism Director where he was named “State Tourism Director of the Year” in 1997 by the National Council of State Tourism Directors. Before his work in tourism, Zimmermann spent more than a decade in broadcasting in Texas, California and Ohio, including serving as the Statehouse Bureau Chief for the Ohio Public Radio/Public Television Statehouse Bureau in Columbus. He is the author of three travel-related books.

Katie McBride

General Motors

Katie Maple McBride is executive director, GM Communications, and is responsible for global internal, retiree, labor and manufacturing, grassroots and regional communications. McBride began her GM career in 1983 in Public Affairs for Fisher Body Division. For the past two decades, she has held leadership positions at various GM business units, including Public Policy, Service and Parts Operations, GM North American Operations, GM Product Development, Executive, Technology and Energy and Environment Communications. McBride received a bachelor’s degree in public relations from Marietta College, Marietta, Ohio; and a master’s degree in organizational communication from Wayne State University in Detroit.

See all of this year's speakers

At The Conference

Travel To The Motor City

Detroit is the city that put the world on wheels, but there’s so much more to Detroit than that. We’re a city rich in history, but we’ve grown tremendously in the last few years. There are a multitude of attractions for our guests, including a variety of sports, entertainment and cultural activities. See what Detroit has to offer!

Updates//

Register Today for the 2011 Leadership Forum in Detroit

ARE YOU CLIMBING THE IABC LEADERSHIP LADDER?
DO YOU WANT TO LEARN HOW TO POSITION YOUR LOCAL IABC CHAPTER FOR FUTURE GROWTH AND PROSPERITY?

If the answer is yes, than you should motor on down to Detroit for the 2011 Leadership Forum, Sunday, October 9, 2011, held just prior to the start of the Heritage Region Conference “Shifting Gears: Adapting to the New Normal.” Open to all current and future IABC chapter leaders, you’ll get inspired; learn best practices from other chapter leaders and communications experts. You’ll also discover ways that IABC and the Heritage Region can support you and your members. Attendees will hear from chapter leaders and communication experts who have proven strategies and tactics for making their IABC chapter successful.

Topics to be discussed include:
-SUCCESSFUL MEMBERSHIP RECRUITING AND RETENTION
Earl D. Wipple – Consilium Engagement Strategies Retention strategies differ from chapter-to-chapter and many variables affect it, from geographic size, business concentrations, and work cultures. You’ll learn about some successful strategies that have been used to successfully recruit and retain members.
-VIEWING MEMBERS AS CUSTOMERS
Lori Jo Vest – TVS Communications Services What if you treated EVERYONE, absolutely EVERYONE, like you would a customer? What would happen and how would it impact your life? There’s a compelling reason to do so in today’s crazy economic climate. Lori Jo Vest will give you three compelling reasons to see everyone through the lens of service AND five ways to positively impact every relationship you have.
-LEADERSHIP IN A MULTICULTURAL, MULTIGENERATIONAL ENVIRONMENT
Miriam Muley – Founder, CEO, The 85% Niche, LLC In this session, you’ll learn about solutions and best practices that can help you increase market share among members of diverse cultural, ethnic and socio-economic backgrounds.

The 2011 Leadership Forum is sponsored by Inteva Products.

All current or upcoming chapter and regional leaders are invited to attend the Leadership Forum at no charge. To register, visit the registration page.

2011 Heritage Region Conference Sponsorship Opportunities

Do you want direct access to over 300 professionals? There are multiple sponsorship opportunities available for the 2011 IABC Heritage Region Conference in Detroit.

Sponsoring the 6th Annual IABC Heritage Region Conference offers a great opportunity to get your name in front of top communication professionals while also helping to maintain and solidify the future growth of the organization. By becoming a sponsor it demonstrates your commitment to furthering the field of communications and allows the Region to continue delivering high-quality programs and services to members.

Professionals including corporate communications, public relations/media relations, editors, public affairs, investor relations, marketing communications, graphic designers, and writers in a variety of industries will be gathered during the conference.

Download our sponsorship PDF for more information and contact details.

IABC 2011 Heritage Region Conference //

October 9-11, 2011 // Detroit

Branding, Employee Communications, Leadership, Measurement, Social Media Strategy.